Can I get new appliances with my own brand?
Yes, you can put your own brand on appliances sourced through Apex Home Export, but it depends on which of the 184 factories in our network supplies the unit and whether your order volume clears that factory's private-label minimum. Branding is arranged at contract stage, tied to a corporate account that matches your registered import entity, and confirmed before the 30% deposit is paid.
Why this concern is real
Buyers in Lagos, Accra, Mombasa, Baghdad and Manila get burned two ways on private label: either the factory prints the logo but the goods fail on arrival because nobody bench-tested them, or the paperwork lists a trading name that doesn't match the actual importer of record, which causes customs delays in Nigeria, Ghana, Kenya, Iraq, Egypt and the Philippines. A brand sticker means nothing if the compressor or motor behind it wasn't graded and tested. You need the branding conversation and the quality conversation to happen at the same time, not separately.
How it actually works
Every factory in the 184-factory network runs a 27-point bench test with results serial-logged against the unit. For new stock, this determines Grade A (unit age 3 years or less, 90-day warranty). For refurbished stock, grading splits into Grade A (3 years or less, 90-day warranty), Grade B (5 years or less, 30-day warranty), and Grade C (tested as-is, no warranty claim on age or cosmetic condition). Private branding is applied at the point of final testing and boxing, after the unit has already passed its grade check, not before. Twin tub washers run $30-45 new and $48-68 for used Grade B, and these price bands do not change because of a logo swap; branding is a labeling and packaging line item, not a re-manufacture. Note that used cooling appliances and used TVs are excluded from the program entirely, branded or not, due to compressor and panel reliability across long ocean freight to Lagos, where freight alone runs $3,000-4,000 per container.
How we handle it at Apex Home Export
Once you confirm the SKUs and quantities, we open a corporate account matched to your contract entity name exactly as it appears on your import license or CAC/company registration. This is the name that goes on the bill of lading and the commercial invoice, and it must match your brand artwork submission. We serial-log the 27-point test results per unit before packaging, then apply your logo, carton design, and warranty card language on the graded stock you've selected. Payment is 30% deposit to start production and packaging, with the remaining 70% due against a copy of the bill of lading after we send you loading video of the branded containers. If you want independent verification before that final 70% moves, SGS or Bureau Veritas inspection is welcome at any stage, including pre-shipment and container-loading checks.
What you should do before you pay
- Confirm your contract entity name is identical across your business registration, the invoice, and the brand artwork you submit.
- Request the serial-logged 27-point test sheet for the specific grade (A, B, or C) you are branding, not a generic factory certificate.
- Check that your product list excludes used cooling appliances and used TVs, since these are not available for branding under any grade.
- Book SGS or Bureau Veritas inspection if your order value or destination market (Iraq and Egypt customs in particular) warrants third-party sign-off.
- Get the loading video and bill of lading copy before releasing the 70% balance, and confirm freight budget separately (Lagos containers run $3,000-4,000).
Own-brand appliances are straightforward once the corporate account, the grade, and the artwork are locked before deposit. Send your target SKUs and destination port to +86 199 0592 2526 on WhatsApp and we'll confirm which of the 184 factories fits your volume: https://wa.me/8619905922526.